WALKERS
DEEP RIDGED

Mobile / Video / Gaming / Campaign

For Walkers Deep Ridged ‘Go Big or Go Home’ campaign we the game architecture development to build a multi-platform immersive video game experience. The game’s fictional host Lester Leycroft invited you to trade your pack of crisps for the opportunity to win £5, then £25, all the way to the grand prize of £50,000. We combined bespoke video content and web technologies to integrate seamlessly into a mobile first digital build that guided people through each decision point in the game.

Account team
Tom Shattock, Anna Taylor, Ned Paterson

Creative
Tim Riley, Paul Brazier

Production
Ian Whittle, Jess Savory, Gregory Roekens

Third Party
ACNE, AMV LAB