In 2014, Guinness announced the launch of Amplify Live, a month long event consisting of gigs throughout Ireland, promoting up and coming Irish bands and musical acts.
An online hub and CMS was required for the promotion. Working responsively across desktop, tablet and mobile, the hub provided a place for users to find out details of the festival, events, line ups and locations, as well as discover new music and up and coming bands.
Bands were be able to create a profile within the site, allowing them to be discovered by users, as well as the potential opportunity to perform as part of the Amplify promotion. Publicans were also able to use the site to discover new bands and request for them to perform at their venue during the promotion.
The event was a huge success, with over 800 bands signing up through the site to take part in the gigs and events.
Sean McCarthy, Glennis McGregor