Pursuit of more
In 2014, the rise of craft beer and microbreweries gave rise to a culture where that which is personal and authentic trumps that which is slick and manufactured.
Guinness utilised this opportunity to demonstrate where the brand started in the first place — with the beer.
Working responsively across desktop, tablet and mobile, an online microsite and CMS was created to from the promotion. The microsite provided a place for users to find out the life behind Guinness beers, the Guinness Pilot Brewers, and the stories behind the beers they create.
Sean McCarthy, Glennis McGregor