Pepsi MAx
Unbelievable
Bus Shelter

Experiential / AR

As part of the Pepsi Max Unbelievable content series we produced an installation on New Oxford St intended to stop commuters in their tracks. People watched in awe as spaceships attacked, tentacles burst from the pavement, and an escaped tiger ran down the street.

We used augmented reality in a DOOH screen set in the unexpected setting of a London bus stop and busy street to create an experience that attracted worldwide PR, over 7 million video views across YouTube and Facebook, and went on to win numerous advertising awards.

Account team
James Walker-Smith, Kristiana Grant

Creatives
Richard Peretti, Gary Lathwell, Colin Jones, Phil Martin

Planner
Peter Zezulka

Production
Ian Whittle, Christina Hermann, Matt O'Brien

Third Party
Grand Visual, AMV Flare