Pepsi MAx
Unbelievable
Bus Shelter
Experiential / AR
As part of the Pepsi Max Unbelievable content series we produced an installation on New Oxford St intended to stop commuters in their tracks. People watched in awe as spaceships attacked, tentacles burst from the pavement, and an escaped tiger ran down the street.
We used augmented reality in a DOOH screen set in the unexpected setting of a London bus stop and busy street to create an experience that attracted worldwide PR, over 7 million video views across YouTube and Facebook, and went on to win numerous advertising awards.
Account team
James Walker-Smith, Kristiana Grant
Creatives
Richard Peretti, Gary Lathwell, Colin Jones, Phil Martin
Planner
Peter Zezulka
Production
Ian Whittle, Christina Hermann, Matt O'Brien
Third Party
Grand Visual, AMV Flare