Experiential / AR
As part of the Pepsi Max Unbelievable content series we produced an installation on New Oxford St intended to stop commuters in their tracks. People watched in awe as spaceships attacked, tentacles burst from the pavement, and an escaped tiger ran down the street.
We used augmented reality in a DOOH screen set in the unexpected setting of a London bus stop and busy street to create an experience that attracted worldwide PR, over 7 million video views across YouTube and Facebook, and went on to win numerous advertising awards.
James Walker-Smith, Kristiana Grant
Richard Peretti, Gary Lathwell, Colin Jones, Phil Martin
Ian Whittle, Christina Hermann, Matt O'Brien
Grand Visual, AMV Flare