FAMOUS GROUSE
BE PART OF SOMETHING FAMOUS

Social / Experiential

For this unique Famous Grouse interactive installation, as part of the "be part of something famous" campaign, we worked with Prettybird and Marshmallow Laser Feast, in collaboration with Studio Roso, to create a beautiful digital physical spectacle.

The campaign began with a website inviting people to submit tweets of things that they would want to be known for – what would they like to be famous for? These submissions were then collected and incorporated into the installation. Using a light mounted robotic arm, the user submitted ideas that were laser-cut into copper coils were projected around an eerie disused chapel setting to stunning effect. This arm could be controlled by people via a Microsoft Kinect, creating a truly innovative interactive experience.

 

Account team
Sam LeCoeur, Anne Benveniste

Creatives
Andy Clough, Richard McGrann, Michael Hughes, Dalatando Almeida

Production
Ian Whittle, Rebecca Holt

Third Party
Marshmallow Laser Feast, Pretty Bird, Studio Roso, B-Reel