BE PART OF SOMETHING FAMOUS
Social / Experiential
For this unique Famous Grouse interactive installation, as part of the "be part of something famous" campaign, we worked with Prettybird and Marshmallow Laser Feast, in collaboration with Studio Roso, to create a beautiful digital physical spectacle.
The campaign began with a website inviting people to submit tweets of things that they would want to be known for – what would they like to be famous for? These submissions were then collected and incorporated into the installation. Using a light mounted robotic arm, the user submitted ideas that were laser-cut into copper coils were projected around an eerie disused chapel setting to stunning effect. This arm could be controlled by people via a Microsoft Kinect, creating a truly innovative interactive experience.
Sam LeCoeur, Anne Benveniste
Andy Clough, Richard McGrann, Michael Hughes, Dalatando Almeida
Ian Whittle, Rebecca Holt
Marshmallow Laser Feast, Pretty Bird, Studio Roso, B-Reel