TWEET TO EAT
Mobile / Social / Experiential
As part of our Do Us A Flavour campaign for Walkers crisps, we "put" Gary Lineker inside a Twitter-activated vending machine in two bus shelters on London’s Oxford Street and one in Clapham Junction. Passersby were surprised to see a virtual Gary Lineker sitting inside a bus stop that Walkers transformed into a Tweet activated vending machine for two weeks. Activated by fans' tweets using the special hashtag, which was generated dynamically via an app installed on the Clear Channel DOOH sites, fans were encouraged to tweet for free crisps and try the new flavours.
The installation and resulting content attracted worldwide PR, over 1 million video views across YouTube and Facebook, and went on to win numerous advertising awards.
Tom Shattock, Anna Taylor, Chris Kiernan, Lucy Adams
Sonny Adorjan, Milo Campbell, Paul Brazier
Ian Whittle, Maebh Kelly, Paul Goodwin, Hayley Williams
ACNE, The Mill, AMV LAB, Wave, Clear Channel, 10 Squared