Pursuit of more


In 2014, the rise of craft beer and microbreweries gave rise to a culture where that which is personal and authentic trumps that which is slick and manufactured.

Guinness utilised this opportunity to demonstrate where the brand started in the first place — with the beer.

Working responsively across desktop, tablet and mobile, an online microsite and CMS was created to from the promotion. The microsite provided a place for users to find out the life behind Guinness beers, the Guinness Pilot Brewers, and the stories behind the beers they create.


Account team
Tessa Brisbane

Ian Patrick

Phil Krafft

Sean McCarthy, Glennis McGregor

Third Party
Media Monks

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