Vending machine

Digital / Experiential
As part of the Pepsi Max Genius content series we channeled U.S. passion for NFL with an oomph!-o-meter vending machine at Wembley Stadium.

To celebrate Pepsi Max being an Official Sponsor of the NFL, we put a genius twist on the traditional vending machine to excite the traditional, stiff-upper-lipped British fans and whip them into an American frenzy. People took part in four challenges where only the most enthusiastic were to be in with a chance of winning NFL tickets. From high fives to chest bumps, the oomph!-o-meter challenged even the most fanatical Brit to give it some oomph!


Account team
Roz Lee, Ned Paterson, Vanessa Wise

Andy Vasey, Dan Warner, Thiago de Moraes

Seb Sokol, Emily Rohan, Ian Whittle

Ian Patrick, Emily Brennan

Third Party
Uberact, AMV Flare