The Perfect Ride

Experiential / Partnership

To celebrate #BacktotheFuture day – October 21 2015, no less – the day that Marty McFly travelled to in 1989 film Back To The Future II, we partnered Pepsi Max and Uber to invite fans of the BTTF franchise to experience time travel – of a sort – via a trip in a DeLorean car. We organized a range of DeLoreans to be on hand in London to users of the Uber app. We offered free rides, complete with Pepsi Max, in a nod to the BTTFII scene where Marty orders a ‘Pepsi Perfect’ from Café ‘80s. Users of the Uber app entered the promo code “PEPSIMAX” to unlock a DeLorean icon, which then gave customers the chance to ride.


Account team
Roz Lee, Ned Paterson, Vanessa Wise

Michael Hughes, Dalatando Almeida, Thiago de Moraes

Nikki Marsh

Third Party
Uber, AMV Flare